Featured articleHow to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
Featured articleHow to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
How Can You Scale Customer Success in a High-Touch World?Learn how to scale higher-touch Customer Success teams without losing impact. Build efficient processes, deepen value, and free up time for what really matters.Natasha Evans4 mins
3 Core Motions for Customer SuccessBuild a proactive, revenue-aligned Customer Success function. Learn the 3 essential motions to drive outcomes, spot risk early, and hit your retention targets.Natasha Evans4 mins
3 Essential Steps for a Robust Risk Management ProcessTransform your risk management approach! Explore key strategies for identifying risks early, taking action, and ensuring accountability to boost customer retention. Natasha Evans4 mins
A New Hook With a Bigger MissionThis is the story of our evolution: empowering humans with AI to do what truly matters: helping customers succeed. Firaas Rashid3 mins
Turning Conversations Into Playbooks: Introducing EchoAt Hook, we know churn isn’t random: it hides in usage gaps and unseen customer signals. That’s why we built Echo.Firaas Rashid2 mins
The Hard Thing About Multi-product in SaaSWe unpack why launching a second product often feels like starting a new business entirely and why multi-product is hard, even when the logic seems obvious.Firaas Rashid5 mins
Why we’re investing in the Customer Growth Awards As post-sales teams increasingly drive customer success and revenue, this rebrand celebrates the strategic value of Customer Growth in a changing SaaS landscape. Firaas Rashid3 mins
Another CRM won’t fix your revenue problemThis article explains why real revenue rescue demands unified, value-linked data, not another siloed CRM.Firaas Rashid5 mins
Turning AI Hype into CS ResultsLearn how AI is transforming Customer Success. Learn how leaders use AI for efficiency, prioritization, insight, and strategy.30 mins
How to Build a Value-Driven Success PlanLearn how to use the OGSM framework, hear from Hook's VP of Customer Growth on how to build a value-driven success plan that works. 30 mins
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