Featured articleHow to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
Featured articleHow to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
A Success Plan that Drives Real Business OutcomesA guide that walks your through how to use the OGSM framework to align on outcomes that matter, deepen discovery, and make your success plan your case for renewal.15 mins
Building a Robust Risk Management ProcessA practical guide to designing a proactive risk process so Customer Success teams can catch red flags early, take structured action, and protect revenue.15 mins
A CS Leader's Guide to hitting their GRR/NRR targetA practical guide to designing a proactive risk process so Customer Success teams can catch red flags early, take structured action, and protect revenue.15 mins
How to look at your Renewals target the same way a Sales Leader wouldStop reacting to churn and start running at your number. Learn how to plan your renewals like a sales team hits quota.Natasha Evans4 mins
How to Manage a CS Book in a Value-Centric WorldRunning a high-performing CS book today means leading with value, aligning to outcomes, and trusting data to guide your next move. Here’s how.Natasha Evans4 mins
How Can You Scale Customer Success in a High-Touch World?Learn how to scale higher-touch Customer Success teams without losing impact. Build efficient processes, deepen value, and free up time for what really matters.Natasha Evans4 mins
3 Core Motions for Customer SuccessBuild a proactive, revenue-aligned Customer Success function. Learn the 3 essential motions to drive outcomes, spot risk early, and hit your retention targets.Natasha Evans4 mins
3 Essential Steps for a Robust Risk Management ProcessTransform your risk management approach! Explore key strategies for identifying risks early, taking action, and ensuring accountability to boost customer retention. Natasha Evans4 mins
A New Hook With a Bigger MissionThis is the story of our evolution: empowering humans with AI to do what truly matters: helping customers succeed. Firaas Rashid3 mins
Turning Conversations Into Playbooks: Introducing EchoAt Hook, we know churn isn’t random: it hides in usage gaps and unseen customer signals. That’s why we built Echo.Firaas Rashid2 mins
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