Product features

Built to handle the work you shouldn’t have to.

AI agents that spot risk, recommend next steps, and handle the busywork. So you can spend time doing what you do best - making your customers successful.

Hook knows who’s at risk, what needs to happen, and takes care of it for you.

Introducing Echo

Echo sees churn risk early by listening to what customers say, watching how they use your product, and understanding the patterns that matter.

Do more with less effort.

Testimonial

40% fewer accounts predicted to churn when targeted with a Hook plaibook.

Built for scale. 

Testimonial

It takes 75% of the admin work away, and I just get to focus on doing my job

Team Lead (Scale)

Talk to Hook like a colleague.

Hook agent’s achieve 93% accuracy in live environments with customer-specific training sets

Testimonial

This chat thinks like a CSM

Senior CSM, Salesloft

Precision Accuracy.

Hook agent’s achieve 93% accuracy in live environments with customer-specific training sets

How to go live with ML?

Your first ML model ready in under 28 days

Week 1

Access to Hook

  • Go live. Your CSMs’ books of business are automatically uploaded and prioritised

  • Your agents are active with Calls, Meetings & Support data - immediate risk and opportunity signals are surfaced alongside smart, tailored next steps.

  • Automations are live

Week 2

Access to Product Data

  • Key product metrics are first displayed in Hook, giving you a look at how accounts track against your success benchmarks.

  • Your ML model is in build mode

Week 3

Machine Learning Model is Live

  • You can now see a unified view of customer health, combining product behavior and sentiment into clear, actionable scores.

  • Accounts are automatically bucketed by health, so your team knows where to focus and why.

Week 4

Layer ML into your automations

  • Trigger automated workflows based on product signals: assign tasks, launch plays, or alert your team when engagement drops.

Testimonial

Hook allowed us to go deeper with our data and understand our customers better.

Director of Customer Success, Juro

What people ask Hook.

I would like to know who the primary users are on Bose.
Who was the last person I contacted on this account. Please give me a summary.
Which customers have I discussed SnapCall with?
What product trends do you see with Apple?
Which accounts have changes in health score this week? Negative? Positive?
Which of my customers are most likely to have an upsell opportunity?
What are the key risk themes?
Please provide a high level summary of Slack so far
What do we need from the CEO to get this customer to renew?
Where has the customer seen the most value?
How are we performing in our SMB segment vs enterprise?
What progress have they made since they onboarded?
Are there any renewal opportunities this quarter that need executive involvement?
Show me accounts with declining product usage over the past 30 days and their ARR impact.
Which accounts mentioned competitors in their recent calls or tickets?
Which accounts have executive sponsors who haven’t engaged in the past 90 days?
Which accounts recently adopted new features and might be ready for expansion?
Which CSMs have the highest ARR under management, and what’s their renewal rate?

Ready for a new world of Customer Success, powered by AI?