Cut churn. Boost revenue. Grow faster.
Hook automatically ingests your product and revenue data, including customer communications, to identify the highest potential customers. We use this to proactively suggest actions for CSMs to drive positive engagement at scale – and then measure what works. Less guesswork, more time spent with the customers that matter.
Customer Success teams need a better way to make sense of data. The current state of play is hindering them in more ways than one. Hook allows CS teams to:
Spend less time guessing which customers to prioritise
With the explosion in data on customers across product, CRM, sales and marketing it’s more important than ever to accurately identify which customers and users to focus on. Hook does this automatically, without health scores or configuration by analysing your historic revenue and product data.
Identify what actions to take to drive engagement
Focus on the actions that have impact at the moments that matter down to the users that drive the most influence on retention and revenue. Know when users disengage and which users you should be speaking to.
Automatically take action at scale to engage users and measure what works
Take action automatically at scale against your least and most engaged users and customers, and measure what works.
- Still rely on gut feel as a predictor of churn but want to move away from this
- Are switching from traditional metrics such as NPS and CSAT
- Agree that product usage analytics is the best leading indicator in CS
Hook gives us powerful visibility into the black box of customer engagement.
Hook has been a game changer for how our Customer Success team prioritises customers.