Featured articleHow to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
Featured articleHow to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
Why our CEO started HookLearn how after seeing firsthand how sentiment surveys failed to predict renewals, founder Firaas Rashid set out to build a data-driven approach that measures real value.Firaas Rashid4 mins
Turning Conversations Into Playbooks: Introducing EchoAt Hook, we know churn isn’t random: it hides in usage gaps and unseen customer signals. That’s why we built Echo.Firaas Rashid2 mins
Turning AI Hype into CS ResultsLearn how AI is transforming Customer Success. Learn how leaders use AI for efficiency, prioritization, insight, and strategy.30 mins
What Makes a Good Customer Health ScoreLearn why most health scores fail and how to build one that drives action, trust, and renewals. 30 mins
How to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
Slack: Smarter Automation for CS TeamsBring AI-powered Customer Success insights directly into Slack. Automate busywork, surface risks instantly, and keep your team focused on driving retention and growth. 2 mins
Chat by HookInstantly access customer insights, risks, and priorities with AI-powered Chat. Free your team from dashboards and spreadsheets so they can act faster, focus smarter, and protect revenue. 2 mins
The Rise of AI Agents for Customer SuccessDiscover how AI agents transform Customer Success by predicting churn, boosting revenue, and automating busy work. Learn why AI agents are the future of CS efficiency and growth. 2 mins
The BriefThe Brief gives Customer Success teams instant, AI-powered context for every customer interaction by compiling the latest insights from multiple sources into one cohesive summary2 mins
The Anatomy of a Great Health ScoreLearn what makes a health score truly predictive. Discover how to build accurate, actionable health models that drive retention and revenue growth. 2 mins
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