Featured articleHow to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
Featured articleHow to Build a Machine-Learned Customer Health ScoreBuild a predictive, explainable health score that flags churn 180 days early and gives CS teams a clear signal of where to focus.15 mins
3 Essential Steps for a Robust Risk Management ProcessTransform your risk management approach! Explore key strategies for identifying risks early, taking action, and ensuring accountability to boost customer retention. Natasha Evans4 mins
A New Hook With a Bigger MissionThis is the story of our evolution: empowering humans with AI to do what truly matters: helping customers succeed. Firaas Rashid3 mins
Turning Conversations Into Playbooks: Introducing EchoAt Hook, we know churn isn’t random: it hides in usage gaps and unseen customer signals. That’s why we built Echo.Firaas Rashid2 mins
The Hard Thing About Multi-product in SaaSWe unpack why launching a second product often feels like starting a new business entirely and why multi-product is hard, even when the logic seems obvious.Firaas Rashid5 mins
Why we’re investing in the Customer Growth Awards As post-sales teams increasingly drive customer success and revenue, this rebrand celebrates the strategic value of Customer Growth in a changing SaaS landscape. Firaas Rashid3 mins
Another CRM won’t fix your revenue problemThis article explains why real revenue rescue demands unified, value-linked data, not another siloed CRM.Firaas Rashid5 mins