Managing Complex Customers in CS

Not every customer fits the same mold and treating them like they do is where most CS strategies fall short.  In this webinar, experienced CS leaders from G2 and Affinity share how they navigate the messy reality of complex customer accounts and what it really takes to drive results.

Today’s customer portfolios are complex - spanning products, regions, teams, and stakeholders, each with different goals and ways of working. From centralized to decentralized orgs, parent-child structures, and siloed decision-makers, one-size-fits-all doesn’t cut it.

Learn how top CS teams adapt. This session covers how to scale engagement, map stakeholders, tailor QBRs, and drive adoption no matter the account size or setup.

What you'll learn:

  • How to avoid getting blindsided by decentralized decision-making

  • Techniques to make your customer org mapping work for you

  • How to run smarter, more effective QBRs across global teams

  • Ways to build engagement plans that actually drive adoption

Watch the webinar and learn how to navigate your customer base.

Meet the Speakers

Tash Evans

VP of Customer, Hook

Richard Cookson

Director of Customer Success (EMEA), Affinity,

Lucy Kirby

Senior Customer Success Manager, G2

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