Hook gives you two powerful tools for driving revenue growth: automated journeys and AI agents, But knowing which to reach for can make a big difference in the results you get. This one-pager cuts through the confusion by explaining how each works at a fundamental level: automations follow pre-defined, linear steps you design yourself, while agents are autonomous and goal-oriented, capable of reading context and tailoring their approach to each individual customer.
From there, it gives you a practical set of questions to run through when evaluating any new use case. Whether you're thinking about a simple onboarding sequence, a complex multi-variable journey, or a workflow that depends on unstructured data like call notes or support tickets, the guidance here will quickly point you in the right direction.
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